Fine & fashion jewelry
Aurora Jewelry
A jewelry-first live channel built around gemstone drops, curated collections and high-tempo shows that make discovery feel effortless.
Live commerce holding company · Rutherford, NJ
Shopping,Reimagined.
We turn everyday shopping into a live, engaging experience.
Kurani Live Enterprises LLC builds, owns and operates a growing portfolio of retail brands that sell through interactive live shows — and produces those shows for partner brands through our studio arm.
2+
Owned retail brands, and growing
2
Primary platforms: Whatnot & TikTok Shop
NJ
Rutherford, New Jersey headquarters
Our portfolio
Distinct brands, one operating platform
Each brand has its own audience, assortment and voice. Behind them sits shared sourcing, production and creative infrastructure — with additional brands in development.
Home & everyday goods
Daily Harvest
Home goods, kitchen and lifestyle essentials presented with clear storytelling and dependable value for a returning audience.
Capabilities
What we run across the group
Brand Operations
We launch and operate our own retail brands end to end — positioning, merchandising, hosting, fulfillment and customer experience.
Sourcing & Inventory
Direct sourcing plus general liquidation and closeout channels give our brands depth of assortment and margin discipline.
Show Creative
Format development, set design and on-air talent. Creativity is our operating advantage — every show is built to hold attention.
Production Services
Studio-based live commerce production for CPG and consumer brands on Whatnot and TikTok Shop, from run-of-show to post-stream reporting.
For CPG & consumer brands
Live shopping production
Our production arm partners with consumer brands to design and run studio-based live commerce programs — formats, hosts, sets and streaming operations built for the platforms where shoppers already spend their evenings.
We treat live shopping as entertainment first. That creative discipline, applied consistently, is what turns a stream into a sales channel.
Let's talk
Brand partnerships, production inquiries and supplier introductions.