Fine & fashion jewelry
Aurora Jewelry
A jewelry-first live channel built around gemstone drops, curated collections and high-tempo shows that make discovery feel effortless.
Live commerce holding company · Rutherford, NJ
Shopping,Reimagined.
We turn everyday shopping into a live, engaging experience.
Kurani Live Enterprises LLC builds, owns and operates a growing portfolio of retail brands that sell through interactive live shows — and produces those shows for partner brands through our studio arm.
7+
Owned retail brands, and growing
2
Primary platforms: Whatnot & TikTok Shop
200+
Live viewers per show
Our portfolio
Our two fastest-growing brands, each with its own audience
Each brand has its own audience, assortment and voice. Behind them sits shared sourcing, production and creative infrastructure — with additional brands in development.
Home & everyday goods
Daily Harvest
Home goods, kitchen and lifestyle essentials presented with clear storytelling and dependable value for a returning audience.
Capabilities
What we run across the group
Brand Operations
We launch and operate our own retail brands end to end — positioning, merchandising, hosting, fulfillment and customer experience.
Sourcing & Inventory
Direct sourcing plus general liquidation and closeout channels give our brands depth of assortment and margin discipline.
Show Creative
Format development, set design and on-air talent. Creativity is our operating advantage — every show is built to hold attention.
Production Services
Studio-based live commerce production for CPG and consumer brands on Whatnot and TikTok Shop, from run-of-show to post-stream reporting.
For CPG & consumer brands
Live shopping production
Our production arm partners with consumer brands to design and run studio-based live commerce programs — formats, hosts, sets and streaming operations built for the platforms where shoppers already spend their evenings.
We treat live shopping as entertainment first. That creative discipline, applied consistently, is what turns a stream into a sales channel.
Let's talk
Brand partnerships, production inquiries and supplier introductions.